This year, in human experience platforms, we discuss how leading organizations are creating customized, emotionally intelligent digital experiences based on individuals’ behaviors, preferences, and emotions using an integrated array of AI capabilities such as voice stress analysis and microexpression detection tools. 2 Since we examined this trend last year in Beyond marketing: Experience reimagined, 3 organizations are dispensing with the traditional notion of customer acquisition-focused marketing, focusing instead on creating more human-centric interactions-including with their own employees and business partners.
MACRO TREND DRIVER
They continue to evolve at an astounding pace.ĭigital experience continues to be a critical driver of enterprise transformation-in fact, 64 percent of participants in Deloitte’s 2018 global CIO survey say digital technologies will affect their businesses in the next three years.
Since then, these now-familiar enabling forces have powered the disruption of businesses, operating models, and markets. When we first began exploring digital experience, analytics, and cloud a decade ago, we understood the possibilities but weren’t quite sure how significant their impact would be. We also peek beyond the horizon and unveil three macro forces-ambient experience, exponential intelligence, and quantum-that we expect to shape enterprise and technology strategies into the 2030s and beyond.
MACRO TREND UPDATE
This year’s update takes a fresh look at enterprise adoption of these macro forces and reviews how they’re shaping the tech trends predicted to disrupt businesses over the next 18 to 24 months. Smaller trends can be plotted on the evolutionary trajectory of these macro forces. Discussing emerging technologies in the context of this framework can help simplify the tsunami of tech advances and ground in reality the investments and innovations coming from labs, startups, and R&D centers around the world. These macro forces help drive meaningful conversations about emerging technologies not only with the CIO, CTO, and tech shop but with the CEO and the broader C-suite, board members, and line-of-business presidents. To carry the weight of technology-driven transformation and innovation initiatives, they need to be stable, strong, and sustainable. The business of technology, risk, and core modernization are foundational technologies. We expect these disruptors to spark surprises throughout the 2020s. Adoption is on the uptake, with business cases multiplying across industries. This decade’s disruptors are digital reality, cognitive technologies, and blockchain. They are the basis of numerous successful corporate strategies and new business models. For a decade, we’ve been tracking their emergence and eventual ascent, exploring how organizations are using them to innovate and drive purposeful, transformational change.ĭigital experience, analytics, and cloud are enabling technologies that have proven their value-and then some-over the past decade. Last year’s Tech Trends report 1 explored nine macro technology forces that have been-and continue to be-the backbone of business innovation and transformation: digital experience, analytics, cloud, digital reality, cognitive technologies, blockchain, the business of technology, risk, and core modernization. And a painful tension exists between the possibilities of exciting novel technologies and the responsible exploration of technology domains at the forefront of an organization’s 18-to-24-month investment road map.Įleven years of research and deep engagement with global business and technology executives have helped bring clarity to this ongoing drama-and a simpler way to think about significant technology developments. Investors are bullish on flying taxis, but savvy consumers are distrustful of empty media hype and promises that exceed reality. Cognitive assistants are helpful time-savers, but most of us find them a little creepy.
We’re inseparable from our mobile devices, but they constantly interrupt us with an overwhelming flow of information.
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Download the Deloitte Insights and Dow Jones appĮmerging technology trends stir competing emotions and narratives, often pushing us beyond our comfort zones.
Watch the Tech Trends 2020 overview video Listen to the Macro technology forces podcast
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